World Series Final Game Attracts 51M Viewers Across the US, Canada and Japanese Markets.

The thrilling extended contest where the Los Angeles Dodgers overcome the Blue Jays 5-4 attracted a aggregate 51M spectators across the United States, Canada, and Japan markets. Major League Baseball reported this represents the highest-rated World Series finale after the 1991 edition showdown featuring the Twins and Atlanta Braves.

Television Viewership Details

Last Saturday’s memorable game drew over 27 million audience members on Fox Sports channels, its Spanish-language channel and Fox’s digital services. According to ratings data, it was the second most-watched broadcast of the week.

It additionally stands as the most-watched World Series matchup since the 2017 Game 7 between the Los Angeles Dodgers and Houston Astros, which drew 29.07M. This marks a 16% improvement compared to the previous Game 7 featuring the Washington Nationals and Houston Astros, which drew 23.19 million.

In the weekly rankings, the sixth game placed fourth, the fourth game was seventh, the fifth game came in eighth, and the third game finished in thirteenth position.

International Viewership Figures

In the Canadian market, the climactic game averaged 11.6 million watchers on the Sportsnet network and the French-language TVA Sports channel. This made it the most-watched English program in Canada after the 2010 Winter Olympics.

In Japan, where the final contest started at 9 PM local time, it attracted 12M. This came after the previous Friday’s sixth game – where Fall Classic MVP Yoshinobu Yamamoto allowed a single run in six frames – recorded over 13 million spectators, making it the most-watched Fall Classic matchup on a sole broadcaster in the country.

Overall Totals and Trends

The entire seven-match series averaged over 15.7 million audience members on Fox, a two percent rise from last year’s Dodgers versus Yankees series. This represents the initial instance after 2015 and ‘16 that the Fall Classic has seen audience increases for two consecutive years.

Including the opening game broadcast on the Univision network, the complete American average was 16.1M. The total World Series viewership in the Japanese market was 9.7 million and 8.1 million in the Canadian market.

The complete playoffs on Fox, FS1 and FS2 drew 8.09M viewers, an 8% rise compared to last year and Fox’s strongest playoff ratings after 2017.

MLB stated that the World Series was televised in over 200 countries and territories by forty-four broadcasting partners in sixteen different languages.

Meghan Murillo
Meghan Murillo

A digital strategist with over a decade of experience in tech consulting, passionate about helping businesses leverage digital transformation.