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Users will soon have a new feature that allows them to lessen the quantity of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform announced that it currently hosts over 1 billion content made with AI.

Trial and Implementation

This change is in a pilot phase over the next few weeks before a widespread launch. This shift coincides with a surge in content created by AI, spurred by recent AI video creators.

The Broader AI Trend

It has been noted that approximately a tenth of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this content is considered “AI slop”, a phrase for substandard, mass-produced content that is often illogical or surreal.

Based on user feedback that many people like content produced via AI tools, ranging from AI artwork to educational videos, and we want to provide users the power to see more or less of that, according to their own choices,” said a platform representative.

AI on the Platform

The service disclosed that there are currently 1.3bn videos on its network labeled as artificially created. Collectively, over 100 million pieces of content are uploaded to the service each day, making AI content a minor part of its complete catalog.

How to Adjust Settings

Viewers will be in a position to decrease or raise the volume of artificial media they see by opening the topic control option in the platform and picking “AI-generated content”. Other topics that are already be controlled under the filter include current affairs, style, beauty, and movement.

AI Disclosure Rules

The platform’s guidelines require users to label lifelike artificially created content, and it bans dangerous deepfakes of public figures or crisis events. Any realistic artificial content that is not labeled can be deleted under its community policies.

Additionally, the platform will from now on add an artificially created tag to content created with its built-in AI features, or detected by an collaborative effort for spotting content made by AI. This step is aimed to deter users from attempting to evade the disclosure requirement.

AI Literacy Programs

The platform is furthermore establishing a $2 million awareness program for specialists and groups to produce learning resources about using AI responsibly. This project will support non-profit groups dedicated to educating programming and robotics.

Moderation Strategy

The platform has defended its moderation strategy, during debate over proposals to cut jobs for hundreds of content moderators in Britain. It is expected to reduce 439 jobs in its user protection team in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.

A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content before it is viewed by people. TikTok stated a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”